We Didn't Start a Golf Company. We Started a Movement.
A group of friends. A wild idea. A global pandemic. And the stubborn belief that golf should belong to everyone.
The Pandemic Pivot Nobody Saw Coming
While most people were baking sourdough, this crew was sketching club designs on napkins, cold calling manufacturers at 2 AM, and debating grip textures over Zoom calls that absolutely could have been emails.
The idea was simple: What if you could get beautiful, high-quality golf clubs without taking out a second mortgage? What if beginners could walk onto a course feeling confident and equipped, like they actually belonged there?
It Started with a Terrible Round of Golf
(and a Really Good Conversation)
(and a Really Good Conversation)
In 2020, a few friends with one thing in common — a love for the game and kids who wanted to play — sat down after a round and asked a simple question: "Why are junior golf clubs either overpriced junk or cheap toys?"
It wasn't a business meeting. There was no whiteboard. Just parents who were tired of watching their kids struggle with clubs that didn't fit, didn't work, and didn't inspire confidence.
"If we couldn't find what we were looking for, maybe we should build it ourselves."
That conversation turned into a year of research, product development, and testing with real junior golfers. The result Golfgen — a company built on the belief that golf should be accessible to everyone, starting with the gear.
Golf for Every Backyard,
Every Budget, Every Body
Every Budget, Every Body
The name says it all. GolfGen: Golf for Everyone. Seriously Everyone.
You could spend $500 on a single driver. Five hundred dollars! That's rent money. That's a plane ticket. That's a LOT of tacos. GolfGen was built on a radical premise: great gear shouldn't require great wealth.
The founders obsessed over every detail: clubheads, shaft flex, grip feel, bag design. They wanted gear a touring pro would nod at, priced so a first timer wouldn't flinch. And they did it not by cutting corners, but by cutting out the middlemen and the marketing fluff.
We design clubs, bags, practice equipment, and accessories for aspiring golfers of every age. Not cut-down adult clubs. Not toy-store knockoffs. Real, performance-engineered equipment sized for growing bodies and new players.
We believe every person who picks up a club should have gear that works for them — gear that's the right weight, the right length, and built to help them learn the game the right way.
"The best round of golf someone ever plays might be their very first one. Our job is to make sure nothing — especially price — stands in the way."
Club Sets
Juniors to Adult
Practice Gear
Practice clubs, balls, and targets
Accessories
Bags, training aids, & more
How Did We Get Here?
The Beginning
Founded in Bentonville, AR. Established partnership with PGA TOUR® and First Tee.
G1 Series Launch
First junior G1 club sets designed, tested, and brought to market.
G2 Series
Introduced 2nd Generation G2 Series with improved performance and design.
P1 Extreme Performance
Introduced P1 Extreme Performance line for serious competitors.
What's Next
New and even more exciting products are on the way. The velvet rope is down. The fairway is wide open.
Never Just About Selling Clubs
From day one, Golfgen has been about something bigger than equipment. We want to remove every barrier that stops someone from getting into golf — cost, complexity, intimidation, you name it.
That's why we partner with organizations like First Tee and carry the PGA TOUR® license, design clubs that are simple and inviting for first-timers, and keep our prices as accessible as we can without compromising quality.
We're Still Those Friends on the Course
Even as we grow, Golfgen stays true to the spirit of that first conversation: regular people who love golf, love their kids, and believe both can go further when you start with the right gear.
We're based in Bentonville, Arkansas. We answer our own emails. And we still get a kick out of watching a 7-year-old crush a drive with a club we designed.
That never gets old.